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Hotel Industry Database Marketing Solutions - Integrating Data, Analysis, Strategy, Tactics, and Field Executions

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William Heck
Managing Director

Meinrad LP
PO Box 171
Waban, MA 02468
617.964.5775
heck@meinrad.com

 

Sample Summary Tables

Market Segmentation

Segment #Hotels %Hotels #Rooms %Rooms
Total 58,290 100.0% 5,397,891 100.0%
Luxury 384 0.7% 121,959 2.3%
First Class 4,542 7.8% 1,252,696 23.2%
Mid-Market 23,553 40.4% 2,075,651 38.5%
Economy 29,811 51.1% 1,947,585 36.1%

Top 10 Metropolitan Statistical Areas

MSA #Rooms #Hotels AVG %Rooms %Cumulative
Total Population 5,397,891 58,290 93 100.0%
Las Vegas, NV 169,763 268 633 3.1% 3.1%
Orlando, FL 144,804 465 311 2.7% 5.8%
New York, NY 103,085 553 186 1.9% 7.7%
Washington, DC 101,015 580 174 1.9% 9.6%
Los Angeles, CA 93,390 867 108 1.7% 11.3%
Atlanta, GA 90,084 705 128 1.7% 13.0%
Chicago, IL 89,392 473 189 1.7% 14.7%
Dallas, TX 76,246 563 135 1.4% 16.1%
Houston, TX 73,708 715 103 1.4% 17.4%
San Diego, CA 61,767 467 132 1.1% 18.6%
All Other Markets 4,394,637 52,634 83 81.4% 100.0%

Top 10 Brands/Flags

Hotel Brand/Flag #Rooms #Hotels AVG %Rooms %Cumulative
Totals 5,397,891 58,290 93 100.0%
Holiday Inn Express 175,415 2,011 87 3.3% 3.3%
Best Western 170,449 2,066 83 3.2% 6.4%
Marriott Hotels  146,231 361 405 2.7% 9.1%
Days Inn 126,203 1,646 77 2.3% 11.5%
Courtyard by Marriott 126,191 893 141 2.3% 13.8%
Hampton Inn 119,900 1,271 94 2.2% 16.0%
Quality Inns 118,410 1,408 84 2.2% 18.2%
Super 8 Motels 110,322 1,816 61 2.0% 20.3%
Motel 6 108,119 1,134 95 2.0% 22.3%
Comfort Inn & Suites 107,887 1,376 78 2.0% 24.3%
270 Other Brands 2,442,210 18,648 131 45.2% 69.5%
INDEPENDENT 1,646,554 25,660 64 30.5% 100.0%

Top 10 Management Companies

Mgt. Co #Rooms #Hotels AVG %Rooms %Cumulative
Total 5,397,891 58,290 93 100.0%
Marriott International 177,388 657 270 3.3% 3.3%
Hilton Hotels  97,214 270 360 1.8% 5.1%
Extended Stay Hotels 75,007 672 112 1.4% 6.5%
Starwood Hotels  73,061 149 490 1.4% 7.8%
G6 Hospitality 68,124 605 113 1.3% 9.1%
Hyatt Hotels 59,949 117 512 1.1% 10.2%
Interstate Hotels  56,809 292 195 1.1% 11.3%
MGM Resorts 48,430 20 2,422 0.9% 12.2%
La Quinta Inns 46,714 371 126 0.9% 13.0%
Caesar's Entertainment 41,177 31 1,328 0.8% 13.8%
Other 1,200 Mgt. Co's 2,064,918 13,925 148 38.3% 52.0%
Independent/Self Managed 2,589,100 41,181 63 48.0% 100.0%

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